EFFECT OF BEHAVIOUR CHANGE COMMUNICATION ON BREASTFEEDING PRACTICES IN PERIURBAN AREA OF ALIGARH

Authors

  • Mohd. Haroon Khan
  • Najam Khalique
  • A R Siddiqui
  • Ali Amir
  • Anees Ahmad
  • M Salman Shah
  • Ruby Khan

Abstract

Objectives: 1.To assess the behavior of pregnant women regarding breastfeeding practices. 2. Assessing impact of Behavior Change Communication Package among pregnant women regarding breastfeeding practices. Study design: A community based intervention study Setting: Field practice areas of Urban Health Training Center, Department of Community Medicine, JNMCH, AMU, Aligarh. Participants: 200 pregnant women (100 pregnant women from each intervention and non-intervention group) Sampling: Purposive sampling method. Statistical Analysis: Data analysed with Epi Info version 3.5.1. Percentages, Relative Risk and Chi Square Test used. Results: Due to implementation of BCC Package in intervention, good practices like giving colostrum were increased two times. Initiation of breastfeeding within 1 hour was increased 4.7 times, exclusive breastfeeding was gone up 3.8 times for first seven days of delivery. There was significant difference (P–value <0.05) between the two groups regarding breastfeeding on 7th day of delivery. The differences were significant (P–value-<0.05) on 7th and 28th days of delivery. Conclusion: Good practices of breastfeeding within one hour, using colostrum, exclusive breastfeeding were improved significantly after implementation of behavior change communication package.

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Published

2012-06-30

How to Cite

1.
Khan MH, Khalique N, Siddiqui AR, Amir A, Ahmad A, Shah MS, Khan R. EFFECT OF BEHAVIOUR CHANGE COMMUNICATION ON BREASTFEEDING PRACTICES IN PERIURBAN AREA OF ALIGARH. Indian J Community Health [Internet]. 2012 Jun. 30 [cited 2021 Dec. 5];24(2):102-6. Available from: https://iapsmupuk.org/journal/index.php/IJCH/article/view/231

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