A Cross-Sectional Study on Gender Differences and Influence of Social Media Engagement on Breast Cancer Knowledge among Delhi-NCR Population in India

Abstract

Breast cancer is leading cause of death worldwide including India. Low awareness is one factor causing late diagnosis and eventually death in developing countries like India. Social media is being used for breast cancer awareness. This study aimed to investigate relationship between social media engagement and breast cancer knowledge and to examine gender differences. Cross sectional study was conducted in Delhi-National Capital Region (NCR). Pearson’s coefficient correlation test was conducted to examine social media engagement and breast cancer knowledge relationship. Independent t test was applied to find gender differences for social media engagement and breast cancer knowledge. Significant moderate correlation was found between social media engagement and breast cancer knowledge (p<.01). A gender difference was found for social media engagement and breast cancer knowledge (p<.05). Result justified that social media engagement is resulting in breast cancer awareness. Results also confirmed difference between male and female regarding social media engagement and breast cancer knowledge.