Measles & Rubella Vaccination Campaign in India: Why, How, When and Where

Abstract

Globally, in 2015, measles killed an estimated 1,34,200 children - mostly under-5 years of age and an estimated 49,200 deaths occurred due to measles in India. Most of these children were the ones who have not received two doses of measles vaccine. This is despite the fact that the Government of India is providing vaccines free of cost under the Universal Immunization Programme. Even today some of the children in the country are not protected against the deadly life-threatening diseases. Some of these children are left unvaccinated because their parents are hesitant to immunise, believes that vaccines are dangerous. (1)

There are many reasons for low vaccination coverage like lack of awareness or fear of side-effects of vaccination. Some of the times children are left unvaccinated because their parents receive wrong information about vaccination from a handful of people who keep trying to sabotage the vaccination programme in the country by giving factual figures and facts. (2) With digital age, social media and WhatsApp has become a new tool to spread rumours without even disclosing their identity. (3)