Engaging Media with Medical Institutions: Experience from Tertiary Hospital in Eastern India

Authors

  • Swayam Pragyan Parida All India Institute of Medical Sciences, Bhubaneswar, Odisha https://orcid.org/0000-0002-0809-4588
  • Vikas Bhatia All India Institute of Medical Sciences, Bibinagar, Hyderabad, Telangana
  • Sonali Sinha All India Institute of Medical Sciences, Bhubaneswar, Odisha https://orcid.org/0000-0003-3167-6161
  • Prajna Paramita Giri All India Institute of Medical Sciences, Bhubaneswar, Odisha
  • Binod Kumar Behera All India Institute of Medical Sciences, Bhubaneswar, Odisha https://orcid.org/0000-0001-8113-5289

DOI:

https://doi.org/10.47203/IJCH.2020.v32i03.027

Keywords:

Media, Medical College, Public Health Nutrition, Tertiary hospital

Abstract

Behaviour change is an important aspect of the successful implementation of any national health program. Social behaviour change among end-user can be possible by imparting the right information in the right quantity to the right audience, at frequent intervals through the proper medium. Mass media, both electronic and print are considered useful modes to deliver all public health-related messages to the people. However, the key is to provide correct information to the media for dissemination. On the other hand, medical colleges have a depth of knowledge on technical know-how but reaching a larger population is quite challenging. Therefore, a team approach should be planned by establishing a partnership between media and medical colleges and then the social behaviour change can be achieved in the desired direction. In lieu of this novel partnership, the Department of Community Medicine and Family Medicine, All India Institute of Medical Sciences Bhubaneswar had taken the initiative to bring together media personnel and faculty of medical colleges to chalk and roll out the behaviour change communication for nutrition interventions. This program was highly successful as the liaison helped disseminate the right information to the people. Also, the faculty and residents gained insight into dealing with media and thereby serving the community.

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Published

2020-09-30

How to Cite

1.
Parida SP, Bhatia V, Sinha S, Giri PP, Kumar Behera B. Engaging Media with Medical Institutions: Experience from Tertiary Hospital in Eastern India. Indian J Community Health [Internet]. 2020 Sep. 30 [cited 2021 Nov. 28];32(3):604-7. Available from: https://iapsmupuk.org/journal/index.php/IJCH/article/view/1735

Issue

Section

Perspective