Health Communication in Media: An Analytical Study of Coverage of World Blood Donor Day in Leading National Dailies from Jaipur

Authors

Keywords:

Health education, World Blood Donor Day, Content Analysis, Print Media, Health Communication etc

Abstract

Print media is the oldest media for news and information. It includes newspapers, magazines, journals, and other printed material, etc. The print media is responsible for reporting the latest and accurate news and information. The common man finds a plethora of thoughts from the newspapers so that he can formulate his own opinions, ideas, and judgment about the issues. Health-related news forms an important part of the information published in the newspapers. In this research paper, the researcher has undertaken a content analysis of four national dailies published from Jaipur city over a period of three years (2019, 2020 & 2021) on their coverage of ‘World Blood Donor Day.

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Author Biography

Hemant Kumar Pandey, Manipar Manipal University, Jaipur

Manipal University Jaipur (MUJ) is a co-educational, residential, private research university located in the city of Jaipur in Rajasthan, India. It is the fifth university established by Manipal Global Education Services. Courses and programs offered by the university are in the fields of Engineering, Architecture, Interior Design, Fashion Design, Fine Arts, Hospitality, Humanities, Journalism and Mass Communication, Basic Sciences, Law, Commerce, Computer Applications, and Management

Published

2021-12-31

How to Cite

1.
Pandey HK, Kumar S, Dixit P. Health Communication in Media: An Analytical Study of Coverage of World Blood Donor Day in Leading National Dailies from Jaipur. Indian J Community Health [Internet]. 2021 Dec. 31 [cited 2022 Jan. 17];33(4). Available from: https://iapsmupuk.org/journal/index.php/IJCH/article/view/2241

Issue

Section

Perspective (IAPSM Member PG Thesis Only)