Health Communication in Media: An Analytical Study of Coverage of World Blood Donor Day in Leading National Dailies from Jaipur
Keywords:Health education, World Blood Donor Day, Content Analysis, Print Media, Health Communication etc
Print media is the oldest media for news and information. It includes newspapers, magazines, journals, and other printed material, etc. The print media is responsible for reporting the latest and accurate news and information. The common man finds a plethora of thoughts from the newspapers so that he can formulate his own opinions, ideas, and judgment about the issues. Health-related news forms an important part of the information published in the newspapers. In this research paper, the researcher has undertaken a content analysis of four national dailies published from Jaipur city over a period of three years (2019, 2020 & 2021) on their coverage of ‘World Blood Donor Day.
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